A Theory About the Samsung Watch

Last week, Samsung announced their Galaxy Gear, and the general consensus seems to be that it's underwhelming. After the announcement, Matthew Panzarino quipped about the post-iPhone tendency to rush products to market based on rumors of upcoming Apple products.

It seems unlikely that Samsung doesn't know that this product will fail, so why release it at all? My theory is simple: prior art. Samsung's core business model for the past several years has been more or less to copy Apple. With this in mind, the motivation to release a sure-to-fail product becomes much more apparent. Years down the line, assuming Apple does release a watch-like product (which seems fairly likely at this point), and assuming Samsung copies it (which seems even more likely), Samsung will be sued by Apple.

When this lawsuit comes, Samsung will need any evidence it can get that their wearable isn't an outright copy of Apple's. Weak as it may seem, this defense has worked for them in the past.